PureTech

LIVE PURE

With 70% total recycled content and zero PVC, PureTech™ flooring is designed for you and for the planet. Made in the USA, PureTech is not only beautiful but also durable. So you can “Live Pure” without sacrificing style and performance.

Planet Friendly

With zero PVC plastics, PureTech is made from 70% total recycled content. Its organic core contains 80% renewable, plant-based material.

Durable

Waterproof flooring with high-level wear and stain protection, 3x more scratch resistance than traditional LVT,* and backed by our no-hassle Pet Scratch Warranty. *Determined by force-based testing using a sclerometer.

Beautiful

Featuring superior hardwood visuals with the unmatched beauty of embossed-in-register textures and GenuEdge® bevels.
Where Sustainable Flooring Meets Performance
If you’re looking for floors you can feel good about, PureTech Premier delivers beauty, performance, and sustainability.
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Featured Technologies

WetProtect®

Waterproof Protection for Life

Waterproof Protection for Life WetProtect® floors feature patented Uniclic® technology for water-tight joints, plus a waterproof finish and a lifetime surface and subfloor waterproof warranty.

All Pet®

All Pets. All Accidents. All the Time.

Flooring that features All Pet® protection gives pet parents the peace of mind that all their domestic pets, and all their accidents, are covered for the life of the floor.

GenuEdge®

Premium Pressed Bevel

GenuEdge® Technology enables the surface design and color to “roll over” the edge for the most realistic plank looks.

CleanProtect®

Built-In Protection

PureTech Premier offers CleanProtect® with ActiveGuard Technology™, featuring antimicrobial properties built in to protect the floor.

PureTech Room Inspiration

Plastic Bank

Every purchase of PureTech helps stop ocean plastic in collaboration with Plastic Bank.